Voice Search Optimization: The What & How of Voice-based Search Today
This article is about Voice Search, Voice Search Optimization and statistics about Voice Search.
Voice Search is really helpful when you are running a search query online on your computer or on a portable device such as a mobile phone.
Imagine you are lying in your bed feeling lazy, relaxed and almost like The Lotos Eaters of Alfred Tennyson. Ok, the analogy of lotos eaters might be too romantic & dramatic here but the point is we all love comfort.
Just tell me, if you have the option of Voice Search on your phone, would you still like to type something (a query) on it to search on Google or YouTube?
Of course, not. You would like to use the voice search feature or a smart speaker.
Yes, the technology of Voice Search does solve a problem for us: it is more convenient to run queries using our voice. Please, take a look at the statistics below
What is a Voice Search?
When you give a voice command to your computer or any digital device such as a mobile phone to run a search query, it is called Voice Search.
The current usage of voice search is fairly basic. However, the technology is rapidly growing in popularity because it is more convenient & user-friendly.
Top 4 Voice Search Services
- Google Search
- Amazon Echo
10 Important Statistics of Voice Search
1: According to Marry Meeker’s report, voice search has grown by 35 % till 2016. So far to the best of my knowledge, this seems to be the most updated stats on voice search from a credible source. I could not find if Google has released the latest data on VS.
2: Last year, 58% of people used voice search to look for information on local businesses and 27% proceeded to visit the website of a local business. (Source: Brightlocal )
3: Voice search (as compared to text) is 3 times more likely to be a local search. It means the user is looking for something close by such as a beauty parlor, real estate agent or money exchange etc. (SOURCE: SEARCH ENGINE WATCH)
4: On mobile devices, 20 % of all search queries are voice-based. (Source: GOOGLE )
5: Voice shopping will increase from $ 2 Billion to $40 Billion by 2022 (Source: OC&C Consultant.)
6: Google has injected 2,865 romance novels into its AI system to improve its conversational search abilities. (Source: Buzzfeed NEWS)
7: 50 % OF ALL SEARCHES WILL BE VOICE SEARCHES by 2022 (Source: COMSCORE)
8: TechCrunch, quoting NPR & Edison Reseach Report(Jan-2018), says 1 out of 6 Americans has purchased a smart speaker which is a staggering increase of 128 % since Jan-2017.
9: Smart speakers recording a whopping 25 million sales in 2017. (Source: Billboard)
10: Smart speakers sales is expected to be 36 million in 2018 (Source: Billboard)
Please, do keep in mind such statistics mostly speak for the North American markets. Nevertheless, we can learn a lot from such statistics here in Dubai and in the Middle East.
The rest of the world markets mostly get influenced by the international tech trends, especially those originating from the USA.
How to optimize for Voice Search
Well, you need to do some really smart guesswork here. Try to understand what the consumer’s intention is when using a Voice-based search.
The best approach is to observe yourself while consuming the internet or using a personal portable devices. Become mindful of your own interaction with digital technologies, is a good start to optimize for voice-based SEO.
People generally use fewer words to reduce physical efforts when they are typing. It explains why businesses are mostly trying to rank for a group of words like ‘Dubai PPC Agencies’, ‘Dental Clinic Mirdif’ without a conjunction or a preposition. However, this approach might not work in voice-based optimization.
According to the SEO community, search tends to be more conversational in tone or based on a direct question during a voice search.
Hence, your usual keywords or long-tail keywords, intended for the normal search engine optimization, may not work well.
Further, the long-tailed keywords might not be effective because people tend to ask questions during voice search. For example:
“What is the nearest fitness club?”, “What’s on the menu for dinner in xyz restaurant”.
Voice Search Makes Local SEO More Important
As it is clear from the above statistics, Voice Search has great implications for local search as people do a voice-based search for their favorite restaurants, theme parks, and the movie theaters.
Tech giants like Google are rapidly improving their algorithm/AI functions to facilitate the user. they call their system, the Duplex.
As always in the world of SEO, the companies who own the voice search services have the ultimate say on Voice Search.
To be continued…….