What is First Principles Thinking?
According to Wikipedia:
"A first principle is a basic, unconditional, self-evident
proposition or assumption that cannot be deduced from any other proposition or
assumption." {1}
The first principle is the basic assumption or basic known...
A marketing mix is made of 4 basic
elements, also known as the marketing mix elements. It provides the
basis for a marketing strategy in a business.
Marketing mix generally includes the
4Ps, and sometimes the model is extended...
