Saturday, January 16, 2021
Applying Marketing Mix Elements
What is First Principles Thinking? According to Wikipedia: "A first principle is a basic, unconditional, self-evident proposition or assumption that cannot be deduced from any other proposition or assumption." {1} The first principle is the basic assumption or basic known...
A marketing mix is made of 4 basic elements, also known as the marketing mix elements. It provides the basis for a marketing strategy in a business. Marketing mix generally includes the 4Ps, and sometimes the model is extended...