Thursday, April 15, 2021
Applying Marketing Mix Elements
What is First Principles Thinking? According to Wikipedia: "A first principle is a basic, unconditional, self-evident proposition or assumption that cannot be deduced from any other proposition or assumption." {1} The first principle is the basic assumption or basic known...
Marketing mix generally includes the 4 Ps, and sometimes the model is extended to have 7 Ps. I will explain the 7 Ps in a separate section here. The last part of this article is...