What is First Principles Thinking?
According to Wikipedia:
"A first principle is a basic, unconditional, self-evident
proposition or assumption that cannot be deduced from any other proposition or
assumption." {1}
The first principle is the basic assumption or basic known...
Marketing mix generally includes the 4 Ps, and sometimes the model is extended to have 7 Ps. I will explain the 7 Ps in a separate section here. The last part of this article is...
