Visual search and visual search optimization ,the new frontier.
Visual Search online is likely to be among the next hottest frontiers of the marketing battle. Webmasters need to adopt best practices in Visual Search Optimization from now and watch how the technology is taking off.
The growth of visual search is rapid and it is estimated that the market for VS will reach $25 Billion by 2019.
We should not be surprised by the statistics as our modern lifestyle is already dominated by visuals. Just look around. Also, see the article on Voice Search.
Statistics of Visual Search
600 million images searched on Pinterest every month
the Future of Visual Search
MIT research on Visual Search
How to optimize for Visual Search
If you are active online and have a website, then you already know some of the techniques used in the traditional SEO.
In Visual Search Optimization, you need to aim your content at Computer Vision Algorithm. In other words, you need to create visual content that is friendly to the visual search bots. Here is how you can do this:
1: Add Clear Description to your images:
Just think you are explaining something to a 5 years old. For more, you can explore relevant content by CopyBlogger to learn how to do this. Those guys are really great with words/copy.
2: Add Clear & Easy Description in the ALT and Caption Area:
Don’t ignore the quality of description in the ALT and Caption Areas. Most traditional SEO pros ignore the caption and tag areas as they considered the ALT to be the most important. However, Visual Search Optimization requires details that is precise and easy to read.
3: Make your image responsive: The images should be appearing well on all portable devices. If you are using a WordPress premium theme on your website, then you need not worry much about the responsiveness of your website. It has an automatic feature or you can do yourself. For other websites, you might need a good web developer.
4: Create Infographics/images and submit to Pinterest:
Pinterest is the biggest visual search engine, you don’t wanna miss on the opportunity to get an instant visibility there. 600 Million is a figure that your business can’t ignore. However, you need to assess whether Pinterest serves your business best or not. Can you find your target customer on Pinterest, is the question you need to answer?
5: Keep an eye on Google Lens and Pinterest Lens:
The technology is in its formative stage so you gotta watch out for the tech giants constantly improving it. You need to catch up with the Artificial intelligence of Visual Search and hopefully can stay ahead of the game.
6: Quality of your images:
The image quality is one of the most critical elements. Don’t forget that the bot is going to determine the quality of your page. The page quality is based on how much time a user spends on it. In my opinion, it’s about how useful the image is instead of just how great the aesthetics are.
7: Understand the Searcher’s Intent:
Start with yourself, observe yourself when you are searching online. How about you recall the last time you bought tech gadget etc. Just think what you did online searching either on Google or YouTube?
Think about the most recent purchase you have made online. Did you come across images of the product? Did you not actively look for the photos of the product.
Visual Search Technologies
Artificial Intelligence in Visual Search Engine Optimization
The growing trend of visual search is changing the game in the search industry. In fact AI is going to disrupt many industries. It is a serious threat to the way we think about business.
At the moment, the technology of visual search is in its early stage of development, and its main component is artificial intelligence.
We’re not sure how the technology would reveal itself but we can surely be more vigilant about it. Currently, Google, Pinterest, eBay, and Amazon are heavily experimenting with the technology.
Most webmasters would feel the pinch by 2020 as most sites would be forced to upgrade. It is most likely to affect the E-commerce sites even before that.