An introduction to SEO for all beginners.
SEO stands for Search Engine Optimization.
The following are five basic concepts that will help you understand SEO.
- Inbound Links
- Trust Rank
- Page Rank
- Meta page title
Keywords: Keywords are also called search terms. These are the words(search queries) that internet users type in search engines such as Google and Bing. A page that is relevant to a keyword is picked by the search engine to serve a query.
YouTube is also a search engine for videos and it has similar features based on keywords and their relevance.
Inbound links: When other websites link to your content because it is of great value to them, it means you have earned an inbound link.
OK, it has to be a quality link.
A link from another high ranking website is really what you need. An unknown & dubious website with no authority on the web does not make any difference to your site’s ranking. Search engines like Google do not trust such website and even can punish them regularly if they violate the rules.
Therefore,avoid buying back-links from such cheap websites in the blackhat SEO market.
To rank your websites you need quality links, and it is a real challenge. If you can build them organically with the sheer power of great content, it is just pure gold.
For example, if Huffington post links to your website, it is going to boost your ranking because it is a popular website, and enjoys a great domain authority. But you know very well that Huffington post would never link to a pathetic website.
TrustRank & Page Rank: Through a Trust Rank, search engines want to find out if your website has something of value to the users. Trust Rank was initially conceptualized to combat the problem of spam. Google does not share much about its system of PageRank so there is a lot of good guessing here and there.
Page Rank is determined about how many people like your page on the internet and it is generally expressed through links to the page.
So if TrustRank is also about inbound links to your website from other trusted or popular website, then what is the difference between page rank and trust rank?
According to Evan Bailyn (I consulted Evan’s book for this section):
” when I talk about PageRank, I am talking about the public evaluation that Google gives to every page on the internet which has only a loose correlation with a page’s actual value in Google’s eye. When I talk about TrustRank, I am referring to the bottom line for every optimizer: Google’s willingness to place your website highly in the search results and therefore deliver new business. TrustRank is earned in the same the Page Rank is: by receiving links from other sites.”
Meta Page Title: It is the description of your webpage and is written in a specific way on your website. You might need a help from a developer in some case, but in the case of WordPress creating Meta Page Title is not an issue. Google reads meta page title so take care of it as WordPress is already search engine friendly.
URL: URL stands for uniform resource locator. It is the address which has your domain name like www.unfreezemarketing.com. URLs can be based on specific keywords for each page on your website. For example, www.unfreezemaketing.com/strategy.
How to do SEO: Tips for Businesses in Dubai & Abu Dhabi
This top 10 SEO Tips is a quick guide for you to understand SEO services in the UAE.
Changes to the world of Search Engine Optimization (SEO) is comparable to that of the speed of light, it never sits still. Customer expectations, as well as the constant movement of Google algorithm updates, keep marketers on their toes, and in a nonstop cycle to make adjustments to stand out from the crowd.
Marketers have already been working on their visions regarding SEO strategies for 2020. Don’t worry, you are on the right track with these ten tips and trends for 2019.
1.Targeting Audiences Along Keywords
It’s time to stop worrying so much about having just the right keywords to build an audience. Keywords are still important, they go hand in hand with understanding the patterns of consumers.
But now it’s time to start getting into people’s bubbles (not literally) and getting to know them on a personal level. Why are they visiting your site? Are they doing so on a mobile device or from a desktop computer? How can you better serve their needs? Are they searching for specific information?
If so, how can you create content to help them answer their inquiries? By acknowledging these questions in engaging content, you will have hit the keywords that even audience members didn’t know they needed to search for at the time, without even trying!
2019 will be another year of taking the trash out on keywords and focusing on useful topics. Google is rapidly evolving into a semantic SEO. The key is to seek all the words or phrases that build the foundation for the main idea(s) of your brand, making it easier to spread across an array of different media, thus, reaching a broader variety of consumers.
2. Consistency is Key
Creating a schedule on when you post can increase traffic to sites ten-fold. Avid readers of your content will then know when you post next, making them anticipated and excited to read your next batch of content.
Continuously writing more in-depth, quality articles will keep readers intrigued. It will give you the opportunity to find more keywords. Hopefully, this way you will be able to create content that stands out in the clutter online.
But do keep in mind, quality is better than quantity.
3. Content = A Virtual Heartbeat
What keeps websites and social media platforms alive is content. Without it, there is no purpose to many online platforms. It is also important that the content you put into your site and business is for the reader.
There are many individuals who forget that content is not meant to be written for search engines. Content should always be written for the human consumption. With this continued mindset, companies will produce better content that will increase traffic to their site.
Even though not always recommended, depending on your site,writing controversial posts can be a unique conversation starter. Readers do notice such content and share it often.
Nevertheless, taking the risk with contentious content may hit negative nerves with some readers so there is a potential risk.
Readers are the reason you design websites and generate content in the first place. If you experience a writer’s block , simply ask your dedicated readers! Devise open polls, or put make an email address devoted to reader’s inquiries and thoughts.
For certain sites, it creates interest if you interview influential people. Doing this adds credibility to your content, as well as influences individuals in positive ways.
This type of content also has the potential to be more shareable, because readers want friends and family to feel the same warm, fuzzy feeling as they did consuming the content.
It has been proven that content that entails bulleted or numbered articles tend to be read more often than those without. This is because it is easier for readers of all ages to interpret.
Be sure you take the time and extra effort to read your content before and even right after posting it into the virtual world. Nothing turns readers off more than grammatical and spelling errors.
You can also lose credibility as a writer or leader of your business as well, which is not good if you are trying to raise the number of viewers to your website.
The more variety of multimedia you use on your website, the better. Images and videos of any kind can enrich your site and content, exponentially ranking you higher in the search engines.
5. Remember to Update
Google has a love for finding newer, up-to-date pages rather than drag the same old content seen before to the front lines when it runs a search.
Remember to update and renew information on your site. If you consistently do this, then Google, like people, look for the integrity of sites that have been taken care of and been up for a while. You took the time and effort to build the website, don’t abandon it, or the internet will as well.
6. Be Picky About Domains
It’s common sense to know that if the domain name of your site contains the main topic of interest that people search for, then the more increase of traffic you will have, as it will more than likely pop up in the top results that the search engines produce.
Just like a good credit score gets you places financially, having a credible domain history can exponentially assist you in driving traffic. Spam-like ads and fishy content can turn readers off faster than it took them to get to your page.
When sifting through employee profiles, employers tend to take a good look at how long individuals have been in previous work relationships. The same goes for websites and domains.
The most trustworthy and valuable websites have more than likely been registered for more than 2 years. It has been proven that those that spend the extra money to register their sites for 5-10 years versus more temporarily have had more success. Google shows their top 10 results in most categories to have been registered for at least 2 years, making it easier to generate traffic. Patience really can be a virtue.
7. Real Life Commentary
It’s no mystery that having actual people leave comments on your site that have enjoyed your brand or have had success with it increases traffic. In a world of dishonesty, fake companies and scams, every single one of us looks for honest comments and reviews.
You could offer a free or discounted product of any kind in exchange for an honest review or post. These types of incentives also give you another level of advertising as well, building up your customer profile.
In today’s fast-paced world, many of us depend on our mobile devices for many daily tasks. Accelerating the speed of your site, creating simpler layouts and ensuring that your brand stays on top of the ever-changing features of mobile applications is vital to the success of your brand.
Opting to build mobile-friendly websites, as well as taking advantage of features such as voice recording, will also help you maintain and gain popularity.
9. Switch It Up
To ensure the continued safeguarding of your website, switch from ‘http’ to ‘https’ to shield connections, pertinent information and other details will help your search engine ranking soar.
Google may be the Mac-Daddy of search engines, but do not forget about Bing and Yahoo as well! Attracting consumers that use Bing, Yahoo and other search engine platforms look good to the eye of people that you haven’t previously connected with.
People see that you make an effort to put in the extra time to sprinkle your website information among several areas, not just the most popular.
Many brands promote the use of their website by advertising for the average consumer to navigate the site and review the pros and cons. This allows website owners to tweak their site for the betterment of others.
Giving away some type of incentives for a small portion of someone’s time is a real eye-catcher. Plus, you don’t have to spend even more time fishing out money to professionals, when the best critic for the job is someone who uses your site already.
Make the best better!
The Quality of SEO Services in Dubai is Ruined by Blackhat SEO
A lot of SMEs are not using SEO, although the UAE has a very high internet penetration. Those entrepreneurs who are interested in SEO are often targeted by the cheap backlink SEO guys, mostly sitting outside the UAE.
The ridiculously cheap offers in the blackhat market are mostly based on outright lies but the unsuspecting business manager does not know.
For example, last week, I talked to a car rental service about SEO and they said they had an offer from some guy who would rank their websites in just 2 months @ 900 DHS.
You can even find a cheaper quotation than this. Mind it, the website of the rental company is under construction.
Now think about it, man. You can’t guarantee anything before 4 months at least. That too when you are adding great original content.
A normal article of 1000 words can cost you between $20-$50 if you are lucky. If you write 5 blog posts, your cost is DHS $100 @ $20/article.
The budget isn’t enough even for 15 articles. You see, the potential client doesn’t understand the real value of SEO. They are going to reject your quotation when they see the dirt cheap quotation from the blackHat market of SEO.
Therefore, to all the pro in my industry, I say, if this is the scenario you are facing; you need to get out of the meeting immediately.
Don’t commit yourself to a business where the owner is not willing to understand or appreciate your services.
The BlackHat SEO guys are adding to the problem of SEO industry as a whole. Can we address the problem as business community? I don’t think so. The problem is that some registered and well-known agencies are also involved in gaming the system here.
How do SEO Agencies Charge for SEO Services in the UAE?
There are three main approaches when it comes to buying SEO services in Dubai:
1: A Straight Monthly Retainer
This is one of the most common methods used by SEO Companies in Dubai. The client pays the agency a fixed monthly amount. The contract is either of 6 months or 12 months. Some SEO services allow a monthly contract renewable at the end of each month.
The Monthly Retainer is my favorite. On the surface, it seems a bad choice for the client as there are no results yet the client has to pay every month.
The clients can secure herself if they understand how SEO is done and what it takes to get it done the right way. Second, the contract should clearly mention milestones in terms of keywords, on-page optimization, and content creation.
You see good SEO takes time and your website normally moves slowly but steadily up the ranks in the search results. You also need to consider the difficulty level of keywords.
No one can guarantee for sure when they can exactly rank a page as there are so many factors that can influence the end result.
No one knows what the search engines bots are going to do and how they are going to change their criteria of showing results. However, two things are definitely going to last: great ethics and great content.
Get your act together in these two areas, you will do just fine no matter what the search engines do to their algorithm. After all, you are in your business for the long-run so stay in the game like a pro.
It is also possible that you are someone who don’t need SEO. No worries, you are all right.
2: Based on Hourly Rates:
The client only pays on an hourly basis in this type of service arrangement. However, this only suits a client who really knows what he/she is doing with their website. You need to have a good idea of each task and the time it requires to finish.
Otherwise, you might burn some serious cash and still would not be done. May God save you from the evil developer who likes to manipulate and control things.
3: Payment after Results
Very few SEO agencies are offering performance-based services in Dubai. It is extremely hard to implement as you never know how competitive the keywords list is going to be.
Every SEO deal would offer a great sense of uncertainty. Further, sometimes there is no absolute guarantee to rank for the most competitive keywords at all.
It is also possible that the agency tricks a client into accepting some easy keywords. It is a problem as the client is surely going to lose money on useless keywords.
On the other hand, the challenge is, for example, you worked on the client’s site for 6 months non-stop. It includes on-page SEO and the cleaning of code in the back end.
Now, this is a solid and measurable work. At the end of 6 months, the client website is nowhere near the front page. What do you do now?
Pay-after-ranking approach could be a good marketing gimmick by Search Engine Optimization Companies to lure in the clients.
However, I am sure that the agency would secure itself by charging the client for whatever SEO results it can prove as I mentioned above.
Otherwise, the agency cannot justify the economics of its business decision if it does not resort to tricks. Be careful, they might be gaming the system and that is not good for your website in the long-run.
I myself don’t favor this approach unless there is some financial commitment from the client’s side. It should be some up front amount for on-page and the web development services.
I think it is wise to charge the client for whatever would remain with the client and is easily measurable in terms of some performance indicators such as on-page, site customization, and development.