Saturday, January 16, 2021

Welcome to Unfreeze Marketing

Welcome! Thank you for visiting Unfreeze Marketing. I am doing my bit by sharing ideas and experience on this website. I hope the content here would benefit you. Please, do give me your feedback. I offer online marketing , training and consultancy services. Let me know if you are interested in those. If you're running a startup or a small business, please feel free to contact me. I am also accepting articles from writers, and entrepreneurs. Cheers!

Latest Content

Digital Marketing Agency or in-House Team? (2021)

Should you hire an in-house team or a digital marketing agency? OK.I might be a little biased here 🙂 as I am running a...

Email Marketing Example

In this brief article, I am going to share with you a sample email. Yesterday, an entrepreneur asked me to write a sample email...

Explore Articles

7 Simple Steps to do better Video Marketing

Video Marketing to build a brand Why video marketing: Video content has become the hottest element of an online marketing mix today.  In the digital age of social,...

What is Advertising? How Advertising Creates Brand Knowledge

Advertising Definition Advertising is defined by AMA as follows: “Advertising means any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” In this...

What is Public Relations? Public Relations Definition.The Fall of Advertising

What is Public Relations? Public Relations Definition.The Fall of Advertising Public Relations Definition Solomon, Martial, and Stuart (2008) defines Public Relations as: " Public Relation (PR) is the...

Small Business Branding: Why you must do it

Why a Small Business Must Do Branding Small Business Branding: Why you should not ignore the branding process? ‘To brand or not to brand is the question’. No. Stop. Sorry you...

6 Easy Steps of Marketing Planning Using PR Smith SOSTAC Model

Hi there, this article is going to explain the 6 easy steps of Marketing planning using PR Smith’s SOSTAC® Plan. In the end, I’ll share some...

How First Principles Thinking Works

What is First Principles Thinking? According to Wikipedia: "A first principle is a basic, unconditional, self-evident proposition or assumption that cannot be deduced from any other proposition...

What is Marketing? Fundamentals of Marketing Basics for Entrepreneurs

What is Marketing? AMA Defines marketing as, ““the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,...

Why You Must Build a Brand Persona

Before discussing a brand persona, let us explore what a brand or branding is all about. A brand is a public promise by a business to deliver...

What is Marketing Mix? 4Ps and 7Ps of the Marketing Mix Explained

A marketing mix is made of 4 basic elements, also known as the marketing mix elements. It provides the basis for a marketing strategy in a...