What is First Principles Thinking?
According to Wikipedia:
"A first principle is a basic, unconditional, self-evident
proposition or assumption that cannot be deduced from any other proposition or
assumption." {1}
The first principle is the basic assumption or basic known...
Hi there, this article is going to explain the 6 easy steps of Marketing planning using PR Smith’s SOSTAC® Plan.
In the end, I’ll share some important info-graphics explaining how the model can be used in a...
3 Steps to
Developing a Great Marketing Strategy for a small business.
Marketing Strategy is a big fluffy word.
Marketing people can use it to impress clients or prospects. Developing a
marketing strategy for a small business is not...
Strategic
marketing tools & techniques for a new start-up
Hey, If you are on this
page, it means you are already in a mood for thinking.
This article discusses the
creation of vision and mission statements for a business using...
