Thursday, March 4, 2021
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Marketing Strategy

Applying Marketing Mix Elements
What is First Principles Thinking? According to Wikipedia: "A first principle is a basic, unconditional, self-evident proposition or assumption that cannot be deduced from any other proposition or assumption." {1} The first principle is the basic assumption or basic known...
Hi there, this article is going to explain the 6 easy steps of Marketing planning using PR Smith’s SOSTAC® Plan. In the end, I’ll share some important info-graphics explaining how the model can be used in a...
Crafting a marketing strategy
3 Steps to Developing a Great Marketing Strategy for a small business. Marketing Strategy is a big fluffy word. Marketing people can use it  to impress clients or prospects. You know developing a marketing strategy for a...
Strategic Marketing Planning Tools
Hey, If you are on this page, it means you are already in a mood for a lot of thinking. This article discusses the creation of vision and mission statements for a business using strategic...