What is First Principles Thinking?
According to Wikipedia:
"A first principle is a basic, unconditional, self-evident
proposition or assumption that cannot be deduced from any other proposition or
assumption." {1}
The first principle is the basic assumption or basic known...
Hi there, this article is going to explain the 6 easy steps of Marketing planning using PR Smith’s SOSTAC® Plan.
In the end, I’ll share some important info-graphics explaining how the model can be used in a...
3 Steps to
Developing a Great Marketing Strategy for a small business.
Marketing Strategy is a big fluffy word. Marketing people can use it to impress clients or prospects. You know developing a marketing strategy for a...
Hey, If you are on this page, it means you are already in a mood for a lot of thinking. This article discusses the creation of vision and mission statements for a business using strategic...
