Wednesday, March 3, 2021
Google Ads, like Facebook Ads, is a part of Pay Per Click, a broad term used for an online marketing communication channel. Let's begin with a bit of background to Google products. What is Google...
Creating Quality content
Why should you develop quality Content? Just mention content writing to them, almost every online marketer will be quick to say 'Content is King'. Some marketers would throw a few fluffy words like 'Content Strategy' and...
Public Relations Definition Solomon, Martial, and Stuart (2008) defines Public Relations as: " Public Relation (PR) is the communication function that seeks to build good relationship with an organization's publics; these include consumers, stockholders, legislators, and other stakeholders in...
Advertising for brand
Advertising Definition Advertising is defined by AMA as follows: “Advertising means any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” In this brief article, I am going to answer the question, "What is...
Building a Brand Persona
Before discussing a brand persona, let us explore what a brand or branding is all about. A brand is a public promise by a business to deliver a high quality product,service or experience. It is a long-term...
why Small Business Branding
To brand or not to brand? That is the question. No. Stop.You can’t talk like Hamlet here we are running a small business. Brother! You’ve got to brand. In fact, it's all about how to branding...
Here is a quick introduction to SEO for all beginners. Let's begin reading and thanks for your visit. SEO stands for Search Engine Optimization. The following are five basic concepts that will help you understand SEO. KeywordsInbound LinksTrust RankPage...