Visual search and visual search optimization, the new frontier.
Visual Search may become the next frontier of a marketing battle online. Here is why.
Human beings are visual creatures by nature. Half of our brain is designed to tackle visual inputs....
Here is a quick introduction to SEO for beginners.
SEO
stands for Search Engine Optimization.
The following are five basic concepts of SEO.
KeywordsInbound LinksTrust RankPage RankMeta page titleURLs
Keywords: Keywords are also
called search terms. These are the words(search queries) that internet...
Advertising Definition
Advertising is defined by AMA as follows:
“Advertising means
any paid form of non-personal presentation and promotion of ideas, goods, or
services by an identified sponsor.”
In this brief article, I am going to answer the question, "What is Advertising?".
The article is also...
Public Relations Definition
Solomon, Martial, and Stuart (2008) define Public Relations as:
" Public relations (PR) is the communication function that seeks to build a good relationship with an organization's publics; these include consumers, stockholders, legislators, and other stakeholders in the...
To brand or not to brand? That is the question. This article is about the meaning of a brand for a small business. Why branding is important for a small business today?
If you are running a small business, I...
Before discussing a brand persona,
let us explore what a brand or branding is all about.
A brand is a public promise by a business to deliver a high-quality product, service, or experience. It is a long-term business commitment to building...