Tuesday, March 19, 2024
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Visual Search Optimization: The Future of SEO

Visual search and visual search optimization, the new frontier. Visual Search may become the next frontier of a marketing battle online. Here is why. Human beings are visual creatures by nature. Half of our brain is designed to tackle visual inputs....

What is Search Engine Optimization?

Here is a quick introduction to SEO for beginners. SEO stands for Search Engine Optimization. The following are five basic concepts of SEO. KeywordsInbound LinksTrust RankPage RankMeta page titleURLs Keywords: Keywords are also called search terms. These are the words(search queries) that internet...

What is Advertising? Types of Advertising. Advertising for branding

Advertising Definition Advertising is defined by AMA as follows: “Advertising means any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.” In this brief article, I am going to answer the question, "What is Advertising?". The article is also...

What is Public Relations? Public Relations examples. Why PR is important

Public Relations Definition Solomon, Martial, and Stuart (2008) define Public Relations as: " Public relations (PR) is the communication function that seeks to build a good relationship with an organization's publics; these include consumers, stockholders, legislators, and other stakeholders in the...

Why branding is important for a small business

To brand or not to brand? That is the question. This article is about the meaning of a brand for a small business. Why branding is important for a small business today? If you are running a small business, I...

Why You Must Build a Brand Persona

Before discussing a brand persona, let us explore what a brand or branding is all about. A brand is a public promise by a business to deliver a high-quality product, service, or experience. It is a long-term business commitment to building...
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